New Little Caesars Marketing Strategy Has Employees Throw Themselves On Hoods Of Passing Cars

savingpaper:

This one’s for virtualephemera:

“In today’s media-saturated world, the key is getting the customer’s attention,” market analyst Jodi Baer said. “Darting out into the street, leaping in front of a speeding car, and quickly screaming ‘One large 14-inch pizza plus an order of Crazy Bread for just $10.99!’ before smashing through the windshield accomplishes that goal.”

Context: in high school I worked at Little Caesar’s. They made me stand on the side of the road in the full “Pizza Pizza” man costume, including a 30-pound head and giant sandaled feet. I couldn’t walk and I had no peripheral vision. They forgot about me, and left me standing at a busy intersection holding a sign for over an hour. I fell, and some kids in a car shouted, “HEY PIZZA MAN! FUCK YOU!” before throwing Crazy Bread sauce at me.

I plan to write a book about this experience one day.