Interesting facts about NPR’s audience

NPR listeners are:

• 64% more likely than average to have traveled abroad in the last 3 years.
• 2.5 times more likely than average to be Mac users at home.
• 28% less likely than average to say celebrity endorsements influence their purchase decisions.
• 45% more likely than average to drink Pabst Blue Ribbon.

70% of NPR listeners say they voted in the most recent election, as opposed to 44% of U.S. adults.

More NPR listeners drive pickups than Volvos.

NPR’s audience has increased 104% in the last decade, compared to a 29%, 24%, and 29% decreases in newspaper, network news, and radio news audiences, respectively.

Listeners spend more than 7 hours a week listening to NPR stations.

(via one of NPR’s multiple Twitter feeds, @nprconnect)